Twitter will discount photos and links from total character count, allowing for lengthier tweets

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Following Twitter’s recent announcement stating that the 140 character limit for tweets would continue, a new Bloomberg report suggests otherwise. Twitter plans to introduce a new counting methodology which would effectively allow users to tweet long messages. Twitter plans to discount photos and links in the total character count. At present, Links are seen to take up 23 characters even after they have been shortened.

Twitter’s CEO, Jack Dorsey, has reiterated his commitment to get over the 140 character limit issue which is seen to act as an impediment, especially for businesses who try to promote themselves through Twitter; he had talked about new ways of displaying text on Twitter. While the original idea behind the conceptualisation of Twitter was to send succinctly-written messages over social media, users who use Twitter as a marketing platform are inconvenienced by not being able to reach out to a wider audience.

Twitter has been betting big on video streaming, of late, evidenced by its recent decision to pay $10 million to the National Football League for exclusive rights to stream 10 Thursday night games for the 2016 season. Twitter is also in talks with major content providers for streaming live political events, entertainment gigs and the like.

Twitter Inc, which was founded in 2006 is a free digital service website that combines social media and messaging capabilities using posts popularly referred to as tweets. The company’s services work well on all platforms-mobile, desktops, laptops, and it boasts of a worldwide audience reaching up to 300 million.