YouTube working on new messaging feature for its smartphone app

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YouTube is working on an enhancement that would provide messaging capabilities on its smartphone app, essentially allowing users to share and talk about videos with friends without having to open any other messaging app. The messaging option would initially be made available only to a niche group using Apple’s iPhone and other phones that run Google’s Android software. By incorporating this messaging feature within the YouTube app, Google hopes users will have less reason to migrate to other apps for sharing and discussion purposes. Currently, users are required to copy paste the YouTube link on messaging applications like Facebook Messenger and Snapchat.

Google hopes that the new feature will bring in more revenues for the company by way of in-app advertising. Facebook owned WhatsApp has close to one billion users while Facebook Messenger has more than 800 million users. Snapchat, on the other hand, boasts of only 100 million users currently but its popularity is rising daily owing to increased usage by kids and teenagers.

Alongside, Google also has its live streaming app,YouTube Connect in the pipeline. Considered as a natural extension of Youtube’s current domain restricted to displaying and sharing of videos, the live stream feature will allow videos to be streamed in real time. Expect the number of videos to shoot up once this service gets launched. The app will be integrated with user’s Google or YouTube account. It will feature chat section, comments section and also a newsfeed section where live streaming videos from friends and channels that user has subscribed to will be displayed.